Empirical analysis of online purchase of kid's products by urban Indian parents
Year of publication: |
2015
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Authors: | Sondhi, Neena |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2015, 3, p. 214-238
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Subject: | online purchasing behavior | kid's product | emerging market | discriminant analysis | Indian parents | Indien | India | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Eltern | Parents | Kinder | Children |
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