Segmenting the urban Indian online buyer : an exploratory study
Year of publication: |
2014
|
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Authors: | Sondhi, Neena |
Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 6.2014/2017, 2, p. 145-160
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Subject: | online buying behaviour | segmentation | Indian consumer | cluster analysis | urban market | Indien | India | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation |
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