Empirical B-to-B marketing research - a literature-based analysis of the period between 1983 and 2012
Natalie Kienzle
| Year of publication: |
2016
|
|---|---|
| Authors: | Kienzle, Natalie |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Business-to-Business-Marketing | Marketingforschung | Empirische Forschung | Methode | 1983-2012 |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 203 Seiten 20 Illustrationen 21 cm x 14.8 cm, 297 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. Band 463 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Hohenheim, 2016 |
| Notes: | 201611 |
| ISBN: | 3-8300-9279-2 ; 978-3-8300-9279-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542346