Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones
Year of publication: |
2018
|
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Authors: | Saumendra, Das |
Other Persons: | Kusumuru, Vijaya (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Fernsehwerbung | Television advertising | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobilkommunikation | Mobile communications | Markenimage | Brand image |
Extent: | 1 Online-Ressource (115 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management and Science, Vol. 3, No. 3, September 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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