Empirical generalizations in the modeling of consumer choice
Year of publication: |
1995
|
---|---|
Authors: | Meyer, Robert J. |
Other Persons: | Johnson, Eric J. (contributor) |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 14.1995, 3, p. 180-189
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Theorie | Theory |
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