Empirical Generalizations in the Modeling of Consumer Choice
Year of publication: |
1995
|
---|---|
Authors: | Meyer, Robert ; Johnson, Eric J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 3_supplement, p. 180-180
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | choice models | decision making | context effects | multiattribute models |
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