Empirical identification of success-enhancing website signals in e-tailing : an analysis based on known e-tailers and the theory of reasoned action
Dennis Ahrholdt
Year of publication: |
2011
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Authors: | Ahrholdt, Dennis C. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 4, p. 441-458
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Subject: | Online-Handel | Online retailing | Website | Vertrauen | Confidence | Internetnutzung | Internet usage | USA | United States |
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