Empirical investigation of retail expansion and cannibalization in a dynamic environment
Joseph Pancras; S. Sriram; V. Kumar
| Year of publication: |
2012
|
|---|---|
| Authors: | Pancras, Joseph ; Sriram, S. ; Kumar, V. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 11, p. 2001-2018
|
| Subject: | Handelskette | Retail chain | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679748