The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Year of publication: |
2021
|
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Authors: | Kim, Jinkyung Jenny ; Han, Heesup ; Ariza-Montes, Antonio |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-10
|
Subject: | Affective attitude | Brand loyalty | Cognitive attitude | COVID-19 | Hotel attribute | Well-being perception | Coronavirus | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Wahrnehmung | Perception | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Zufriedenheit | Satisfaction | Markentreue | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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