The economics of brand and marketing actives
Year of publication: |
2017
|
---|---|
Authors: | Baidya, Mehir Kumar ; Maity, Bipasha ; Ghose, Kamal |
Published in: |
DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 27.2017/2018, 1, p. 165-174
|
Subject: | revenue | brand equity | marketing equity | fund | allocation | Einnahmen | Revenue | Markenartikel | Brand | Markenwert | Brand equity |
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