An empirical study of the effects of Guanxi investment on customer loyalty in Chinese market : a survey on customer winning-back management in hotel industries from Sichuan, Yunnan and Zhejiang
Xiaofei Tang; Ting-Jui Chou; Shuqing Chen
Year of publication: |
2008
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Authors: | Tang, Xiaofei ; Chou, Ting-Jui ; Chen, Shuqing |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 23886535. - Vol. 2.2008, 1, p. 98-115
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