Empirical study of protective products in an emerging market
Year of publication: |
2021
|
---|---|
Authors: | Li, Xinrong ; Guo, Tao ; Guo, Dongmei |
Published in: |
Journal of Internet and Digital Economics. - Bingley : Emerald, ISSN 2752-6364, ZDB-ID 3142676-1. - Vol. 1.2021, 1, p. 36-46
|
Subject: | Environmental products consumption | Marketing mix | Niche market | Positioning | Protective products | Segmenting | Targeting | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Nischenstrategie | Niche marketing strategy | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
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