Empirical study on the reverse knowledge transfer process of subsidiary's marketing knowledge
Year of publication: |
December 2016
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Authors: | Jeong, Gap Yeon ; Seo, Min Kyo |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 6, p. 65-88
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Subject: | Knowledge Management Process | Marketing Knowledge | Reverse Knowledge Transfer | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Wissen | Knowledge |
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