The effect of brand experience provider on brand experience : focus on Korean cosmetic brand shop
Year of publication: |
November/December 2017
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Authors: | Jeong, Gap Yeon ; Im, Chae Chang ; Kim, Min Suk |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 6, p. 1205-1228
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Subject: | Cosmetic Brand Shop | Brand Experience Provider | Brand Experience | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Südkorea | South Korea | Kosmetik | Cosmetics |
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