Empirical testing of the reference-price effect of buy-now prices in Internet auctions
Year of publication: |
2009
|
---|---|
Authors: | Popkowski Leszczyc, Peter T. L. ; Qiu, Chun ; He, Yongfu |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 2, p. 211-221
|
Subject: | Internet-Auktion | Online auction | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | USA | United States |
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