Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions
Year of publication: |
2009
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Authors: | Popkowski Leszczyc, Peter T.L. ; Qiu, Chun ; He, Yongfu |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 2, p. 211-222
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