Empirically distringuishing informative and prestige effects of advertising
Year of publication: |
2001
|
---|---|
Authors: | Ackerberg, Daniel A. |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 32.2001, 2, p. 316-333
|
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Zielgruppe | Target group | Theorie | Theory |
-
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V., (2016)
-
Advertising-induced embarrassment
Puntoni, Stefano, (2015)
-
Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers, (2015)
- More ...
-
Estimating the Impact of Low-Income Universal Service Programs
Ackerberg, Daniel A., (2013)
-
Estimating the impact of low-income universal service programs
Ackerberg, Daniel A., (2014)
-
Estimating the Impact of Low-Income Universal Service Programs
Ackerberg, Daniel A., (2013)
- More ...