Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Holger Müller
| Year of publication: |
2008
|
|---|---|
| Authors: | Müller, Holger |
| Publisher: |
Magdeburg : Univ., FEMM |
| Subject: | Preis | Price | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Preisstreuung | Price dispersion | Zigarette | Cigarette | Marktforschung | Market research |
| Extent: | 43 S. Ill., graph. Darst. |
|---|---|
| Series: | Working paper series. - Magdeburg : Univ., FEMM, ISSN 1615-4274, ZDB-ID 2104780-7. - Vol. 2008,29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache Literaturverz. S. 40 - 43 |
| Classification: | Marketing ; Mikroökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003777943