Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
von Holger Müller
| Year of publication: |
2009
|
|---|---|
| Authors: | Müller, Holger |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 31.2009, 3, p. 171-181
|
| Subject: | Preis | Price | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Preisstreuung | Price dispersion | Zigarette | Cigarette | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875530