THE EMPLOYEE-CUSTOMER-PROFIT CHAIN AT SEARS - Most companies know very little about the way their customers and employees think and behave. Sears is different. Its executives are learning not only to measure such attitudes but also to run the company on the basis of them.
Year of publication: |
1998
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Authors: | Rucci, Anthony J. ; Kirn, Steven P. ; Quinn, Richard T. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 76.1998, 1, p. 82-98
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