Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Year of publication: |
2020
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Authors: | Binu Raj, Asha |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 4, p. 1065-1086
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Subject: | Internal branding | employee well-being | employee engagement | talent branding | quality of work life | employee-based brand outcomes | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Arbeitskräfte | Workforce | Arbeitsbedingungen | Working conditions | Arbeitsverhalten | Work behaviour | Interne Markenführung | Leistungsmotivation | Work motivation |
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