Employees' commitment to brands in the service sector : luxury hotel chains in Thailand
Narumon Kimpakorn; Gerard Tocquer
| Year of publication: |
2009
|
|---|---|
| Authors: | Kimpakorn, Narumon ; Tocquer, Gerard |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 8, p. 532-544
|
| Subject: | Hotellerie | Hotel industry | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Tourismusberufe | Tourism employees | Arbeitsverhalten | Work behaviour | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881156