Service brand equity and employee brand commitment
Narumon Kimpakorn; Gerard Tocquer
| Year of publication: |
2010
|
|---|---|
| Authors: | Kimpakorn, Narumon ; Tocquer, Gerard |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 5, p. 378-388
|
| Subject: | Hotellerie | Hotel industry | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653367