Employer and internal branding research : a bibliometric analysis of 25 years
Gordhan K. Saini, Filip Lievens and Mukta Srivastava
| Year of publication: |
2022
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|---|---|
| Authors: | Saini, Gordhan K. ; Lievens, Filip ; Srivastava, Mukta |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 8, p. 1196-1221
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| Subject: | Bibliometric analysis | Biblioshiny | Employee branding | Employee value proposition | Employer branding | Internal branding | VOSviewer | Bibliometrie | Bibliometrics | Markenführung | Brand management | Personalmarketing | HR marketing | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2021-3526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429181