A bibliometric analysis of the elaboration likelihood model (ELM)
Mukta Srivastava and Gordhan K. Saini
| Year of publication: |
2022
|
|---|---|
| Authors: | Srivastava, Mukta ; Saini, Gordhan K. |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 7, p. 726-743
|
| Subject: | Advertising | Bibliometric analysis | Biblioshiny | Elaboration likelihood model | Marketing communications | VOSviewer | Bibliometrie | Bibliometrics | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-12-2021-5049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535928