Employer brand scale development and validation : a second-order factor approach
Year of publication: |
2017
|
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Authors: | Tanwar, Karnica ; Prasad, Asha |
Published in: |
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management. - Bingley : Emerald Publishing Limited, ISSN 0048-3486, ZDB-ID 186673-4. - Vol. 46.2017, 2, p. 389-409
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Subject: | Quantitative | Scale development | Qualitative | Employer brand | Mixed methodologies | India | Existing employees | Second-order measurement model | Personalmarketing | HR marketing | Indien | Messung | Measurement | Markenimage | Brand image | Performance-Messung | Performance measurement |
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