Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Year of publication: |
2023
|
---|---|
Authors: | Dženopoljac, Vladimir ; Ognjanović, Jasmina ; Dženopoljac, Aleksandra ; Kraus, Sascha |
Published in: |
Journal of intellectual capital. - Bingley : Emerald, ISSN 1758-7468, ZDB-ID 2024939-1. - Vol. 24.2023, 7, p. 31-54
|
Subject: | Brand attributes | Employer brand | Financial performance | Intellectual capital | Immaterielle Werte | Intangible assets | Personalmarketing | HR marketing | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Performance-Messung | Performance measurement | Markenimage | Brand image |
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