Employer branding and its influence on managers
Year of publication: |
2008
|
---|---|
Authors: | Davies, Gary |
Other Persons: | Abimbola, Temi (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 42.2008, 5/6, p. 667-681
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Product differentiation | Customer satisfaction | Customer loyalty |
-
Customer satisfaction and loyalty: start with the product, culminate with the brand
Torres‐Moraga, Eduardo, (2008)
-
Consumer shopping value, satisfaction, and loyalty for retail apparel brands
Carpenter, Jason M., (2005)
-
Corporate brand image, satisfaction and store loyalty
Martenson, Rita, (2007)
- More ...
-
The attractiveness and connectedness of ruthless brands: the role of trust
Power, John, (2008)
-
The effects of entrepreneurial marketing on born global performance
Kocak, Akin, (2009)
-
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi, (2007)
- More ...