Employer branding and its relation with HR functions of employee recruitment and retention : a review of literature
Year of publication: |
2019
|
---|---|
Authors: | Gupta, Bindiya ; Mittal, Shweta ; Mittal, Vivek |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 85-105
|
Subject: | Employee retention | Employer branding | Person-organisation fit | Recruitment | Signalling theory | Social identity | Personalbeschaffung | Mitarbeiterbindung | Personalmarketing | HR marketing | Personalmanagement | Human Resource Management |
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