Employer branding : estudio multinacional sobre la construcción de la marca del empleador : a multinational research on the contruction of employer brand
Ma Francisca Blasco-López; Almudena Rodríguez-Tarodo; Susana Fernández-Lores
| Alternative title: | Employer branding |
|---|---|
| Year of publication: |
2014
|
| Authors: | Blasco-López, Ma Francisca ; Rodríguez-Tarodo, Almudena ; Fernández-Lores, Susana |
| Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 2467586-6. - Vol. 44.2014, p. 34-53
|
| Subject: | Employer branding | Internal marketing | Human resources |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010486485