Employer Branding im Finanzmarkt oder: wie gewinne ich die High Potentials?
Year of publication: |
2005
|
---|---|
Authors: | Güse, Kai ; Krause, Jens |
Published in: |
Handbuch Kommunikationsmanagement. - Stuttgart : Dt. Sparkassen-Verl.. - 2005, p. 157-175
|
Subject: | Personalmarketing | HR marketing | Bank | Firmenimage | Corporate reputation | Entrepreneurship | Entrepreneurship approach | Führungskräfteauswahl | Executive selection | Deutschland | Germany |
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