Employer branding, the psychological contract and the delicate act of expectation management and keeping promises
Year of publication: |
2011
|
---|---|
Authors: | Grigg, Kerry |
Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 133-146
|
Subject: | Personalmarketing | HR marketing | Öffentlichkeitsarbeit | Public relations | Implizite Kontrakte | Implicit contracts | Personalmanagement | Human Resource Management |
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