Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets
Year of publication: |
May 2018
|
---|---|
Authors: | Chen, Chih Ping ; Weng, Ju-Yin ; Yang, Chin-Sheng ; Tseng, Fan-Mei |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 130.2018, p. 88-98
|
Subject: | Data mining | Mobile service | Mobile opinion leader | Web content usage patterns | Telekommunikation | Telecommunications | Dienstleistung | Services | Meinung | Opinion | Data Mining | Digitale Dienste | Web-based service |
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