Employing enviropreneurial marketing strategies to gain legitimacy
Year of publication: |
2021
|
---|---|
Authors: | Randrianasolo, Arilova |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 2, p. 131-145
|
Subject: | environmentalism | Enviropreneurial marketing | institutional theory | marketing strategy | organizational legitimacy | Legitimität | Legitimacy | Marketingmanagement | Marketing management | Theorie | Theory | Institutionenökonomik | Institutional economics |
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