Empowering brands with customer integration, classification, benefits and success factors
Jörg Sesselmann
| Year of publication: |
2016
|
|---|---|
| Authors: | Sesselmann, Jörg |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenartikel | Brand | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor | Marke | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 99 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Berlin, School of Economics and Law, Masterarbeit |
| Notes: | Literaturverz. S. 87 - 99 |
| ISBN: | 978-3-658-11638-5 ; 978-3-658-11639-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396609