Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Year of publication: |
2017
|
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Authors: | Orazi, Davide C. ; Bove, Liliana L. ; Lei, Jing |
Published in: |
Social and environmental issues in advertising. - London : Routledge, ISBN 1-138-22843-5. - 2017, p. 149-165
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration |
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