Empowerment in marketing : synthesis, critical review, and agenda for future research
Year of publication: |
2019
|
---|---|
Authors: | Bachouche, Hajer ; Sabri, Ouidade |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 304-323
|
Subject: | Consumer empowerment | Empowerment | Multidisciplinary approach | Power | Critical review |
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