Re-placing place in marketing : a resource-exchange place perspective
Mark S. Rosenbaum, Carol Kelleher, Margareta Friman, Per Kristensson, Anne Scherer
| Year of publication: |
October 2017
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|---|---|
| Authors: | Rosenbaum, Mark ; Kelleher, Carol ; Friman, Margareta ; Kristensson, Per ; Scherer, Anne |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 281-289
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| Subject: | Place | Marketing mix | Marketing as exchange | Place attachment | Well-being | Transformative service research | Marketingmanagement | Marketing management | Standortmarketing | Place marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745378