Encouraging Brand Attachment on Consumer Behaviour : Pet-Friendly Tourism Segment
Year of publication: |
[2023]
|
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Authors: | Alves, Helena Margarida ; Sousa, Bruno ; Carvalho, Aida ; Santos, Vasco ; Lopes Dias, Álvaro ; Valeri, Marco |
Publisher: |
[S.l.] : SSRN |
Subject: | Japan | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Markenimage | Brand image | Markenführung | Brand management | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Tourism, Heritage & Services Marketing (JTHSM), Vol. 8, No. 2, pp. 16-24, 2022 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 14, 2022 erstellt |
Classification: | Q18 - Agricultural Policy; Food Policy ; D11 - Consumer Economics: Theory ; P36 - Consumer Economics; Health, Education, Welfare, and Poverty |
Source: | ECONIS - Online Catalogue of the ZBW |
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