Encouraging enhanced customer relationship management in accommodation SMEs : the case of Seville, Spain
Mario Castellanos-Verdugo, Ma de los Angeles Oviedo-García and Nadine Veerapermal
| Year of publication: |
2007
|
|---|---|
| Authors: | Castellanos-Verdugo, Mario ; Ángeles Oviedo-García, Maria de los ; Veerapermal, Nadine |
| Published in: |
Tourism in the new Europe : perspectives on SME policies and practices. - Oxford : Elsevier, ISBN 0-08-044706-6. - 2007, p. 173-185
|
| Subject: | Spanien | Spain | KMU | SME | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003523251