Ending eternal liabilities : updates to gift card and loyalty program accounting
Rick C. Warne
| Year of publication: |
July/August 2017
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|---|---|
| Authors: | Warne, Rick C. |
| Published in: |
The journal of corporate accounting & finance. - Hoboken, NJ : Wiley, ISSN 1044-8136, ZDB-ID 1113073-8. - Vol. 28.2017, 5, p. 41-44
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| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Haftung | Liability | Geschenk | Gifts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcaf.22281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011717843