Endogeneity in survey research
Year of publication: |
June 2018
|
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Authors: | Sande, Jon Bingen ; Ghosh, Mrinal K. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 2, p. 185-204
|
Subject: | Endogeneity | Essential heterogeneity | Marketing strategy | Inter-organizational relationships | Surveys | Cross-sectional research | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory | Befragung | Interview |
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