Engagement and estrangement : a "tale of two cities" for Bristol’s green branding
Year of publication: |
2023
|
---|---|
Authors: | Reynolds, Laura ; Doering, Heike ; Koenig-Lewis, Nicole ; Peattie, Kenneth J. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2432-2458
|
Subject: | Brand co-creation | Brand co-destruction | Branding community | Performativity | Stakeholder empowerment | Stakeholder engagement | Sustainability | Markenführung | Brand management | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Markenartikel | Brand |
-
Journal of Brand Management : year end review 2018
Powell, Shaun M., (2018)
-
Victims : the missing piece in stakeholder-focused brand management puzzles
Hajdas, Monika, (2024)
-
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara, (2022)
- More ...
-
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura, (2022)
-
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura, (2024)
-
Extending varieties of capitalism to emerging economies : what can we learn from Brazil?
Morgan, Glenn, (2021)
- More ...