Victims : the missing piece in stakeholder-focused brand management puzzles
Year of publication: |
2024
|
---|---|
Authors: | Hajdas, Monika ; Kłeczek, Ryszard |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 3, p. 331-344
|
Subject: | Brand externalities | Brand stakeholders | Social practices | Sustainability | Transformative brand | Markenführung | Brand management | Stakeholder | Markenartikel | Brand | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit |
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