Engagement platforms
Year of publication: |
2016
|
---|---|
Authors: | Blasco-Arcas, Lorena ; Hernandez-Ortega, Blanca Isabel ; Jimenez-Martinez, Julio |
Published in: |
Journal of Service Theory and Practice. - Emerald Group Publishing Limited, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 26.2016, 5, p. 559-589
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Emotions | Online cues | Customer engagement | Engagement platforms |
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