Engagement strategy aims to take long-term interest rates higher (guiding principles of car manufacturer Honda s marketing strategy for the use of television advertising)
Year of publication: |
2011
|
---|---|
Authors: | Barnett, M. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 8
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising effectiveness | Automotive industry | Brand management | Internet marketing | Marketing strategy | Strategic marketing |
Saved in:
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