Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Year of publication: |
2021
|
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Authors: | Lee, Sun Young ; Kim, Yeuseung ; Kim, Young |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 507-517
|
Subject: | Corporate social responsibility | Consumer participation | Perceived interactivity | Psychological empowerment | Consumer-company identification | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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