Strategies to enhance consumers' identification with a service firm
Year of publication: |
2016
|
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Authors: | Huang, Min-Hsin ; Cheng, Zhao-Hong |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 4, p. 449-461
|
Subject: | Corporate social responsibility | Service quality | Consumer-company identification | Independent self-construal | Interdependent self-construal | Corporate Social Responsibility | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry |
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