Englische Werbeslogans in Deutschland
Matthias Strobel/André Steiner
| Year of publication: |
2006
|
|---|---|
| Authors: | Strobel, Matthias ; Steiner, André |
| Publisher: |
Saarbrücken : VDM, Müller |
| Subject: | Deutschland | Werbeslogan | Anglizismus | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 163 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 157 - 163 |
| ISBN: | 978-3-86550-628-3 ; 3-86550-628-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890244