Engraving customer experiences through digital technologies
Year of publication: |
2023
|
---|---|
Authors: | Chiang, Chang-Tang |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 5, p. 671-685
|
Subject: | Digital experience (DX) | Digital experience service model (DESM) | Digital touchpoints | Dripping effect | Information technology | Social Web | Social web | Informationstechnik | Digitalisierung | Digitization |
-
How Australian SMEs engage social media as digital touchpoints : a content analysis
Webster, Geoffrey Burston, (2021)
-
Smartphones and digital customer's journey
Appiah, Dominic, (2024)
-
When all products are digital : complexity and intangible value in the ecosystem of digitizing firms
Rahmati, Pouya, (2021)
- More ...
-
Kou, Tun-Chih, (2018)
-
Developing an eMarketing model for tourism and hospitality : a keyword analysis
Chiang, Chang-Tang, (2020)
-
Enhancement of product design capability in the high-tech manufacturing industry
Kou, Tun-Chih, (2021)
- More ...